BMW will pull the iX, the automaker’s first dedicated electric SUV, from its U.S. lineup as it shifts focus to a next-generation electric vehicle platform, BMWBlog reported. A spokesperson stated that the company will prioritize upcoming Neue Klasse models, beginning with the iX3 SUV.

BMW announced the iX in 2021 and began sales in 2022. The vehicle features an estimated range of up to 364 miles, a bodyshell that includes carbon fiber-reinforced polymer and a starting MSRP of about $75,000. 

The iX drew mixed reactions, particularly over its interior design, which featured the high-resolution Curved Display, a hexagonal steering wheel and the option to integrate speakers into the seat. Jalopnik reported that BMW sold nearly 51,000 iXs from 2022 to 2025, while BMWBlog noted that the vehicle functioned as both a technological proof-of-concept and a production vehicle.

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