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LISTEN: Harley-Davidson Slashing Jobs as Tariffs Erase Profits
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Harley-Davidson notified an undisclosed number of workers that it would reduce its global workforce, Wisconsin Public Radio reported. A company spokesperson confirmed the layoffs but did not specify the number of impacted workers or where they work.
WPR cited the sub-district director of the United Steelworkers District 7, who stated that none of the union’s 500-plus members at Harley-Davidson facilities in Milwaukee or Menomonee Falls, Wisconsin, will be affected by the job cuts.
The motorcycle manufacturer recently reported a 26% drop in profits from 2024 and an operating loss of $29 million in 2025. It added that new or increased tariffs cost the company $67 million in 2025 and posted a fourth-quarter gross profit loss of $30 million, compared to a $3 million loss in the same period in 2024, which it partially attributed to rising tariff costs. The company estimates that tariffs will cost it between $75 million and $105 million in 2026.
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