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LISTEN: New Ferrari Has Old Mazda's Name, Setting Up Trademark Battle
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Ferrari is on the eve of introducing its first electric vehicle to the market, but not everything about it is new.
Ferrari recently announced the name of its upcoming EV – the Luce. But there’s just one problem: the Luce is a name that’s already been used by another automaker, Mazda, who marketed its own Luce for decades.
According to Carscoops, the original Luce was Mazda’s flagship sedan between the 1960s and the 1990s. The badge carries so much heritage with the brand that the automaker reportedly referenced it as recently as 2017, saying its Vision Coupe concept paid tribute to the 1969 Luce Rotary Coupe.
Another indication that Mazda still carries a torch for the Luce is recent evidence of a potentially brewing patent battle.
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