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LISTEN: Yamaha Ditches California for Georgia

Eric Sorensen

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Yamaha Motor's U.S. subsidiary plans to relocate its headquarters from Southern California to suburban Atlanta. 

The maker of motorcycles, robotics and marine and power products said late last month that the move will begin at the end of this year and be completed by the end of 2028.

Yamaha Motor U.S. intends to sell all fixed assets owned by the company in Cypress, California, including land, offices and warehouses. The Japanese company expects the move to help combat tariffs by improving efficiency and profitability in the U.S. market.

Yamaha has maintained a corporate headquarters in California for nearly 50 years; it acquired the land in 1978 and opened its offices one year later. Twenty years later, however, Yamaha moved its marine business to Kennesaw, Georgia, and its motorsports division relocated to the state in 2019. It currently employs thousands of people in Georgia, including a 1.3-million-square-foot plant in Newnan with about 2,000 employees.

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