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LISTEN: Porsche May Kill These 2 Models Before They Even Hit the Market
It’s hard out there for any automaker dealing with tariffs, development costs, consumer sentiment and a muted shift to electric vehicles – and luxury carmakers are not exempt.
A new report suggests that Porsche’s cost cutting efforts may be so aggressive that the luxury automaker could kill two brand new models before they’ve even left the building.
At issue are the all-electric Cayman and 718 Boxer, models that Carscoops says were “meant to define Porsche’s future” but might soon fall victim to soaring costs and shifting market dynamics.
In 2022, under the oversight of then-CEO Oliver Blume, Porsche announced an ambitious goal: 80% or more of its new vehicles would be all-electric by 2030.
As we know, in a few short years a lot has changed. And while Porsche was sunsetting the ICE versions of the 718 Boxer and Cayman and developing the new electric ones, it began struggling with mounting costs and delays.
https://www.ien.com/product-development/video/22959886/porsche-may-kill-these-2-models-before-they-even-hit-the-market
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