Tesla's brand loyalty has suffered some notable setbacks.

According to an exclusive Reutersreport, Tesla did more repeat business with U.S. autobuyers than any other major car brand. But then, CEO Elon Musk backed Donald Trump’s reelection efforts and customer loyalty suffered as a result.

S&P Global Mobility reports that Tesla customer loyalty reached an all-time high in June 2024, when 73% of households that already owned a Tesla and were in the market for a new car purchased another Tesla.