Factory tours commonly come to mind for tourists looking to experience local landmarks. Boeing, Jelly Belly and Louisville Slugger all offer popular behind-the-scenes outings. But it’s doubtful any of those are as popular as what Xiaomi is offering in China.

The consumer electronics giant has recently broken into the automotive space. It currently offers the SU7 full-size sedan and it’s working on the YU7 mid-size. It sold just 135,000 vehicles in 2024, though it expects to more than double that this year. But its factory tours have already become so popular that Xiaomi had to introduce a lottery.