IEN Radio

LISTEN: Customized Bentleys Now Come in 46 Billion Different Configurations

Eric Sorensen

Of course we all love to buy products that are tailored to our specific wants and needs, but the idea of a truly one-of-a-kind vehicle seems almost impossible.

But British automaker Bentley is going bespoke to the point of excess, and the automaker has recently announced that it can now offer enough configurations to create a uniquely custom Bentley for every person on earth. And then, every person on earth again. Then, again.