IEN Radio

Dodge to Hire 'Chief Donut Maker'

December 06, 2021 Eric Sorensen
IEN Radio
Dodge to Hire 'Chief Donut Maker'
Show Notes

For that highly nuanced person who wants to combine executive level business savvy with down-and-dirty racing tricks, Dodge just might have the job for you.

The maker of the Challenger Hellcat and other notable muscle cars has a role to fill within its organization, announcing recently that it is on the hunt for a C-level brand ambassador to promote its new marketing strategy, dubbed “Never Lift.”

Dodge says the individual selected for this year-long gig will be provided with a Hellcat to drive for a year, a salary of $150,000 and a custom wardrobe.

And the only thing that outshines this perk package is, perhaps, the job title, which is Chief Donut Officer. And don’t worry… there are business cards to prove it.

Download and listen to the audio version below and click here to subscribe to the Today in Manufacturing podcast.