IEN Radio

Cadillac Culls Hundreds of Dealers in Shift to EVs

December 06, 2021 Eric Sorensen
IEN Radio
Cadillac Culls Hundreds of Dealers in Shift to EVs
Show Notes

Cadillac enjoyed decades as the nation’s leading luxury auto brand — so much so that its name is still synonymous with the finest in pretty much any field you care to mention.

But in recent decades, amid changing consumer tastes and growing competition from overseas rivals, GM’s luxury nameplate saw its U.S. market share gradually erode — although a surge in demand from China helped cushion its slide.

The brand now sees a new opportunity to assert itself in the Western luxury sector, and it's forcing some tough decisions in order to make it happen.

Cadillac chief Rory Harvey told Reuters this week that the company is nearly finished with a broad overhaul of its U.S. dealership network that saw it cull outlets that weren’t sufficiently willing to accommodate a rapid shift to electric vehicles.