Last week, Kellogg Co. was hit with a $5 million lawsuit for "false, misleading and deceptive" marketing. The lawsuit alleged that Frosted Strawberry Pop-Tarts don't have strawberries in them even though the product's ingredients list says the popular pastries contain "2% or less of dried strawberries, dried pears and dried apples.”
Although food labeling lawsuits are hot right now, many of them can be traced back to one man: Spencer Sheehan, a New York lawyer who has filed more than 400 lawsuits, many against food and beverage manufacturers.
According to NPR, Sheehan has almost single-handedly created a historic spike in class-action lawsuits, which are up more than 1,000% since 2008.
Sheehan went after Ferrara because Keebler Fudge Stripes cookies weren't made with real fudge. He did the same to General Mills for Betty Crocker Fudge Brownie Mix.
The lawyer is averaging about three new lawsuits a week, also targeting Frito-Lay's Hint-of-Lime Tostitos for prominently showing limes on the packaging while carefully tucking "flavored tortilla chips" in the bottom corner of the bag.