IEN Radio

GM’s $9,000 Pickup

April 06, 2021 Eric Sorensen
IEN Radio
GM’s $9,000 Pickup
Chapters
IEN Radio
GM’s $9,000 Pickup
Apr 06, 2021
Eric Sorensen

For years, automakers have increased their focus on trucks and SUVs as much for their higher profit margins as the heavy demand from car buyers.

Even the cheapest trucks in the North American market will set you back more than $25,000, and the prices for a leading pickup with all the bells and whistles — say, a Chevrolet Silverado High Country from General Motors — start at more than double that amount. 

An ocean away, however, GM is apparently much more interested in reaching the entry-level truck buyer.

Motor1 reports that Wuling, a joint venture between GM and China’s SAIC Motor, unveiled its debut pickup with an initial price tag of 58,800 Chinese Yuan — or just north of $9,000 American.

Although you’d have to actually go to China to get it, the report suggests that despite the eye-catching price, the Zhengtu offers a relatively large cargo bed — complete with sides that can fold down — a touchscreen interior display, and the noise and vibration levels of a passenger car. 

Show Notes

For years, automakers have increased their focus on trucks and SUVs as much for their higher profit margins as the heavy demand from car buyers.

Even the cheapest trucks in the North American market will set you back more than $25,000, and the prices for a leading pickup with all the bells and whistles — say, a Chevrolet Silverado High Country from General Motors — start at more than double that amount. 

An ocean away, however, GM is apparently much more interested in reaching the entry-level truck buyer.

Motor1 reports that Wuling, a joint venture between GM and China’s SAIC Motor, unveiled its debut pickup with an initial price tag of 58,800 Chinese Yuan — or just north of $9,000 American.

Although you’d have to actually go to China to get it, the report suggests that despite the eye-catching price, the Zhengtu offers a relatively large cargo bed — complete with sides that can fold down — a touchscreen interior display, and the noise and vibration levels of a passenger car.