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LISTEN: Ford Quietly Building Low-Cost EV Team with Rival Talent
Ford has bet on electric vehicles to help drive future growth and like a lot of other automakers, it’s zeroed in on price point as one of the catalysts for driving consumer adoption.
The automaker has seen some limited success so far with its F-150 Lightning and Mustang Mach-E. But those vehicles’ most basic packages start at about $40,000 and $50,000 respectively. Ford has seemingly understood for a while that a lower entry point will be necessary to get more drivers to switch from internal combustion engines, since the company formed a skunkworks team more than two years ago to work on a low-cost EV platform.
Download and listen to the audio version below and click here to subscribe to the Today in Manufacturing podcast.
Ford has bet on electric vehicles to help drive future growth and like a lot of other automakers, it’s zeroed in on price point as one of the catalysts for driving consumer adoption.
The automaker has seen some limited success so far with its F-150 Lightning and Mustang Mach-E. But those vehicles’ most basic packages start at about $40,000 and $50,000 respectively. Ford has seemingly understood for a while that a lower entry point will be necessary to get more drivers to switch from internal combustion engines, since the company formed a skunkworks team more than two years ago to work on a low-cost EV platform.
Download and listen to the audio version below and click here to subscribe to the Today in Manufacturing podcast.