On August 7, Ford CEO Jim Farley announced on LinkedIn that he would take a road trip across the American West in the automaker’s F-150 Lightning. 

Farley explained that the purpose of the trip was to visit researchers, businesses, dealers, salespeople, EV conversion shops and EV drivers to gain insights that could advance Ford’s electric vehicle division. Highlights on the tour included stops in Silicon Valley, Los Angeles and Las Vegas and an encounter with actor Dwayne Johnson.