In February, DeLorean Motor Company teased a comeback during Super Bowl LVI with a 15-second spot. But, in the spirit of teasing, it revealed very little.
The commercial showed text that reads, “The future was never promised,” followed by a shot of a shadowy vehicle with gullwing doors. The ad closed with a link to a website.
Just before Memorial Day, the company released a preview of its all-electric version of the vehicle known for its role in the Back to the Future trilogy.
It’s called the Alpha5 and it will premiere at Pebble Beach Concours d’Elegance on August 18 and the Concept Lawn on August 21.
Much like its Super Bowl ad, DeLorean is still leaning towards secrecy, only releasing a few concept images and key specs.
The Alpha5 still sports the signature gullwing doors and rear window louvers. However, this version will be larger than those of the past, with a 196.6-inch length, an 80.4-inch width, a wheelbase of 90.5 inches and a closed-doors height of 53.9 inches.
DeLorean estimates the Alpha5 will possess a range of some 300 miles and a battery pack of about 100 kWh (kilowatt-hours). The company also projects a top speed of 155 miles per hour and a 0-60 time of 2.99 seconds.
Download and listen to the audio version below and click here to subscribe to the Today in Manufacturing podcast.