If Red Bull really does give you wings, then now is the time.
For years, the maker of the energy drink has sponsored an array of the most outrageous stunts in the name of marketing. These have included a world record snowmobile jump of 412 feet, and a racecar ascending winding Pike’s Peak at 87-mile-hour – not to mention an exploit where a snowboarder climbed and then snowboarded down a 3,000 meter run on an active volcano.
The company has another extreme stunt on schedule for next month and this one might be the most daring yet: the beverage maker has announced that – in an event to be livestreamed on Hulu – two skydivers will attempt the impossible.
Red Bull says Luke Aikins and Andy Farrington, two accomplished pilots and skydivers who happen to also be cousins, are planning to take flight in customized, Red Bull branded planes and then switch aircrafts mid-flight.